18 - 21 March, 2019
Amara Sanctuary Resort Sentosa, Singapore

Cheryl Paul


Head of Customer Contact
AIA Berhad


3:45 PM Transforming Contact Centres into a Proactive ‘Sales Through Service’ Hub

  • Using customer journey mapping to identity opportunities beyond call handling and resolutions
  • Reviewing customer purchase history to increase upsell and cross-sell opportunities
  • Harnessing data analytics and customer insights to maximise contact centre profitability


Check out the incredible speaker line-up to see who will be joining Cheryl.

Download The Latest Agenda